Early Music Live!
Creative Marketing & Programming Training Day

Sunday 19 February 2017
11am – 4pm
Royal Academy of Music

The Borromini Quartet

About the day and timetable

On Sunday 19 February Brighton Early Music Festival are running a FREE whole day session exploring innovative ways to approach marketing and programming in order to reach new audiences. The day will be led by William Norris (OAE, Tafelmusik) and is open to both emerging and established artists across the early music sector and beyond.


  • 11.00 Welcome, introductions and overview of the day
  • 11.15 – 11.45 Introduction to Creative Marketing;
    followed by The Night Shift – a case study
  • 11.45 – 12.15 Using video, audio and new media to your advantage
  • 12.15 – 12.30 Collaborating with Promoters – putting together tools to help promoters, and using the power of social media
  • 12.30 – 13.30 Lunch break
  • 13.30 - 14.00 Focus on press
  • 14.00 – 14.30 What your Print says about you – the easiest mistakes to make, and how to avoid them
  • 14.30 – 15.00 Marketing Challenge – achieving results on a limited budget
  • 15.00 – 15.30 Multimedia touring projects – a case study
  • 15.30 – 16.00 Final Q & A Session

How to attend

The session on Sunday 19 February, is completely FREE but you need to let us know you are coming.

To attend, please contact Cathy Boyes on cathy@bremf.org.uk with the heading “creative marketing day”

This day is part of Brighton Early Music Festival’s training and development programme. More info